To celebrate the launch of our new digital marketing packages and our new business and marketing podcast #TroyTalk.
We have compiled a list of our Top 5 reasons why your business needs a podcast!
1.Build a community
Every marketer will tell you that leveraging a community is one of the most powerful things you can do. It’s challenging balancing acquisition with retention, but servicing your existing customer base is often lost as companies scale.
Now, it’s evident that you want to serve them well with the actual service they’re receiving. Still, suppose you also have content that they digest and enjoy doing so. In that case, it can act as an incredibly powerful retention tool.
Podcasts are a great way of building a community of listeners who are interested in your businesses core product or service. This allows your business to attract new customers buts also aids in customer retention.
2. Unique content for your business
Gone are the days when businesses could reshare and rehash generic content online as a way of marketing to their customer. Podcasts provide your business with a unique selling point in the form of your podcast itself. It also allows the content to be specific to your businesses niche and can be tailored to your potential customer’s needs.
Additionally, the business can use a mix of video and audio content in the marketing of the podcast. This not only keeps your social channels alive with regular content, but it also provides value to the audience in doing so. Your businesses podcast will reflect your brand’s ethos and allows you to communicate your brand’s values to your target audience in an effective manner.
3. Create a strong customer connection
You want the content you produce to appeal to potential clients or customers. Too many companies have become faceless, muted and dull. There is no depth or personality to so much of the content that we see today, so it’s a surprise that some of these brands haven’t experimented with something different. Advertising in the modern age should be about showcasing a narrative or telling a story. Too many companies are failing to do so, to the detriment of their brand.
If you’re trying to acquire new customers, and they’re more likely to buy from a person they trust. The medium is incredibly powerful and intimate. You’reYou’re in a person’s ear for 15, 30, 45 minutes at a time. If they keep listening, it’s probably because they like the people that make the content – as much as the content itself. People buy into people, more than they do companies.
4. Easy to consume content
Customers continue to choose mobile devices over other technologies; therefore adapting to mobile-friendly content types is essential for all businesses.It’s easy for podcast listeners to consume this content while they are on the move, whether at the gym, in the car, relaxing at home, or elsewhere. Often customers eyes are bombarded with visual advertising. Podcasts are a great way to market to your customer’s ears while being extremely convenient for them to consume at the same time.
5. Drive additional website traffic
Podcasts are a great way of driving additional traffic to your businesses website and increasing the exposure of your brand to a broader audience. This can be achieved by posting audio snippets featuring the podcast highlights which feature a call to action relaying the audience to your website. Additionally featuring special guests and key opinion leaders within your businesses niche is a great way to gain additional traction on your podcast and increase the overall traffic to your website. For example, a fashion boutique could feature a local fashion blogger on their podcast discuss the various products that they like within the store. By driving this additional traffic to the website, this can aid your business in improving its search engine ranking.
If you want to learn more about podcasting or need help making one, email us today [email protected].
We can help you create a high quality and engaging podcast for your business!
