It’s almost that time of year again…
Here at Troy Marketing we are getting into the festive spirit this year by compiling our 12 Tips for Christmas. There is no better way to make this year more special than Personalised Christmas Cards and custom promotional products.

Printing Tips

Tip 1 : Send Company Christmas Cards
After the year everyone has had, make this year a personal one and send Personalised Christmas Cards to your valuable clients, customers or staff.
Whether you are looking for traditional or quirky, we have the one to suit you!
We can also create a bespoke card designed just for you.
Sending a Christmas Card is a great way of showing your appreciation to your clients and with quantities starting as low as 50, by adding your company logo and personal message, you are sure to stand out from the crowd.

Tip 2 : Make a list and check it twice!
Christmas is a busy time for all businesses and things can get very hectic, so it’s easy to forget to send one of your valuable clients or staff their Christmas card, promotional product. Our top tip is to make a list of everyone you need to send a card or promotional product to. This makes sure you don’t forget anyone. This is also very handy to know when ordering your Christmas cards or promotional products as you will know the amount you need when ordering.

Tip 3 : Order in time for Christmas

Like all businesses Christmas can be our busiest time of the year too, so we would encourage all our clients to place their Christmas order with us as far as advance as possible. This allows us to make sure that your order can be delivered in time for Christmas and allow you to wow your clients and staff with their Personalised Christmas Cards and promotional product.

Tip 4 : Order more than you think you’ll need
We recommend ordering at least 10% extra than what is one your list as it is always handy to have extra promotional products to give to new or existing clients. Did you know that 89% of Customers who receive promotional pens for example keep them and use them regularly. This is a great way to keep your brand at the forefront of the customers mind on a regular basis so you can never have enough.

Design Tips

Tip 5 : Make sure your logo is in high resolution
When getting any products designed or printed, it is really important to use a high resolution version of your company logo. This allows the products and design to look their very best and market your business effectively to your customers and clients.

Tip 6 : Highlight Key Company Dates In Your Company Calendar
One of the best things about getting custom designed and printing products for your business is the ability to customize and market specifically to your businesses needs. It is important to include some of the key dates for your business in the company calendar. E.G. days you are closed, Sale dates. This allows those who receive your calendar to be kept in the loop about your business and keep the brand in mind throughout the year.

Tip 7 : Sign Your Personalised Christmas Cards by hand
Once you have your custom company Christmas cards designed and printed. Be sure and sign them by hand to with a special message to those who you are sending them to. This a great way to enhance your relationship with your valuable clients and staff alike. It might only seem like a small touch but these are the one clients and employees remember and value the most

Tip 8 : Get your staff and their family to design your Christmas card cover
Why not mix up your Christmas card cover by running a competition to have their kids design the company Christmas Card. This is a great way to get staff involved in the business and forge a real connection with them as people. Why not also add a prize for the winner and upload all the entries to the company newsletter and website.

Marketing Tips

Tip 9 : Maximise your online presence
By investing in your custom company Christmas cards and promotional products you also have the opportunity to use these to market your business externally through your company social media channels. Why not get your staff to send you a picture with their card and promotional product to use across your social media channels. Content featuring staff typically performs better than content without it.

Tip 10 :Reward your clients with a Christmas pack
Why not put together a thank you pack containing your Personalised Christmas Cards, promotional products and extra goodies like chocolates or sweets and send them to your customers. This is not only very cost effective but enforces your relationship with your clients to create brand loyalty and boost your customer retention. It’s also a great way to include your branded items in a thoughtful way.

Tip 11 : Place some of your promotional products at your reception
This is a great way to get prospects who visit your site to be drawn into your businesses sales funnel. For example if you have free promotional pens at your reception any existing or potential client can take one and will therefore be reminded of the brand on a regular basis. It is also a great way of conditioning clients that you provide them with a great service as the small touches go a long way.

Tip 12 : Update your google my business
Add your new Christmas cards and promotional products to your google my business account. This is a great way to boost your company’s search engine performance and results in the process. It also allows prospective clients, employees and stakeholders to see that your business is active and has a good core and culture within the organisation

That conclude our list to help you get your business ready in time for Christmas .

Get in touch with us today to get your Personalised Christmas Cards and promotional products in time for Christmas 🎅

📱 061 – 33 82 84

📧 [email protected]

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