One of the best ways of promoting your business is by giving your potential and regular customers a way of viewing all of your products, services and contact details in one place and a brochure is a great way to do this.
Here at Troy Marketing you can get high-quality custom printed brochures designed and printed to meet your specific business needs.
Brochures are a great way to add an extra dimension to your marketing strategy because you’re letting everyone know who you are and what you do.
Here are our top 5 benefits of using Booklets and Brochures in your marketing mix.
- Easy To Distribute
Booklets and Brochures are easy to distribute to your target audience, and there are loads of different ways of giving them out, so there’s sure to be a way that suits your business perfectly. One straightforward way of distributing your Booklets or Brochures is by displaying them in really strategic places. These include kiosks or public bulletin boards, in your company’s reception area, or even inside packaged orders to your customers – if you’re doing it this way, you could include special offers to try and encourage reordering.
- Great Value
One of the best things about printing Booklets to use in your marketing is their price, especially if you’re ordering in bulk—the more extensive your print run, the lower the overall price that you’ll pay. Also, you have much control over the cost of your Booklet order because there are loads of different options. You can adjust the price by basing your decisions on what you can budget for – for example, the number of pages your Booklet has, the paper type you’d like to use and what finishes you want for your product. Customisation empowers you to make the right pricing decision for your business.
- Effective Marketing
If designed well, Booklets are an indispensable tool. One way of ensuring that your sales Brochure or Booklet makes an impact is by writing it with classic marketing model AIDA in mind. This model identifies the different cognitive stages a customer goes through during the buying process. AIDA stands for:
- Awareness – create brand awareness through distributing your Booklets
- Interest – generate interest in the benefits of your products/service to encourage the customer to research further
- Desire – create an emotional connection by showing brand personality
- Action – move the customer to interact with your company through a call to action, e.g. order a Booklet, or request an item from your sales Booklet.
Make sure your Booklet grabs attention, entertains your potential buyer, creates a desire for the product or service offering and then pushes them towards a specific action. For example, e.g. buy now, visit your website or make an appointment. Just make sure it’s straightforward for customers to respond.
As well as this, Booklets and Brochures are far more effective than digital advertising (e.g. a website banner flashing on your screen) because they require the customers’ undivided attention. They invite the reader to sit and sift through the pages, browsing your products, which is loads more effective than if they were to scroll past a paid online advert on their smartphone.
- Great Gifts
Booklets and Brochures work well when used as part of a promotional giveaway or media kit. You can either add them to a goody bag filled with other marketing freebies or with samples of the products you offer – this way; you can give potential customers a taste of what you sell and give them the means to purchase if they like what they see.
If you’ve just signed a new client and want to showcase everything you offer, it’s a great idea to create a welcome pack including a Booklet or Catalogue showing your full product range or a detailed service guide. (FYI, welcome bags also work well as event giveaways!)
- Generate Word Of Mouth Marketing
If people like what they see, sales Booklets and Brochures will often create their referral system – with no extra cost to you! Because of their printed form, it’s straightforward to pass them on a person from person, meaning customers will be inclined to share them with their friends, family or colleagues.
The most important thing to get people reading your Brochure, is to persuade people to open the front cover (that’s the most difficult bit!). A great design will help ensure that people are intrigued enough to take a look inside at the main content. If you need some inspiration for your system, have a look at some of our recent designs here!
Here at Troy Marketing we specialise in both printing and graphic design tailored to meet your business’s needs! Email us today to see how we can help your business [email protected] or give us a call on 061-338284.
Connect with us on social media by tagging @troymarketing.ie or using the hashtag #TroyMarketing
